I was recently shopping and passed a pharmacy window featuring a Guerlain perfume, for which “J’adore” (a Dior perfume) the TV
commercial! Everything about this product appeals to me – the branding, marketing, visual packaging, etc. Having visited a parfumerie, as well, I am only too aware of what goes into creating what goes inside of the bottle.
But, like a book’s cover or film trailer, it’s the visual aspect of a perfume that draws someone, enticing them to open the cover and smell. So, is it the marketing or the visuality of a product that initially piques our interest? What do you think?