Gabrielle “Coco” Chanel

During her brief career as a singer, Gabrielle Chanel performed in clubs in Vichy and Moulins where she was called “Coco.” Some say that the name comes from one of the songs she used to sing, and Chanel herself said that it was a “shortened version of cocotte, the French word for ‘kept woman,” according to an article in The Atlantic.

She opened her first clothes shop in 1910. In the 1920’s, she launched her first perfume and introduced the Chanel suit and the little black dress and revolutionized fashion. In the 1920s, Chanel took her thriving business to new heights. She launched her first perfume, Chanel No. 5, which was the first to feature a designer’s name. Perfume “is the unseen, unforgettable, ultimate accessory of fashion. . . . that heralds your arrival and prolongs your departure,” Chanel once explained.

In 1925, she introduced the now legendary Chanel suit with collarless jacket and well-fitted skirt. Her designs were revolutionary for the time—borrowing elements of men’s wear and emphasizing comfort over the constraints of then-popular fashions. She helped women say good-bye to the days of corsets and other confining garments.

The origin of her legendary symbol “intertwining C’s” HERE

A charming short film (13 minutes) in celebration of Coco Chanel, the iconic & legendary, French fashionista:

Source: biography.com

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“LBD – La Petite Robe Noire”

I was recently shopping and passed a pharmacy window featuring a Guerlain perfume, for which “J’adore” (a Dior perfume) the TV

Guerlain1commercial!  Everything about this product appeals to me – the branding, marketing, visual packaging, etc.  Having visited a parfumerie, as well, I am only too aware of what goes into creating what goes inside of the bottle.

Guerlain2But, like a book’s cover or film trailer, it’s the visual aspect of a perfume that draws someone, enticing them to open the cover and smell.  So, is it the marketing or the visuality of a product that initially piques our interest?  What do you think?