“LBD – La Petite Robe Noire”

I was recently shopping and passed a pharmacy window featuring a Guerlain perfume, for which “J’adore” (a Dior perfume) the TV

Guerlain1commercial!  Everything about this product appeals to me – the branding, marketing, visual packaging, etc.  Having visited a parfumerie, as well, I am only too aware of what goes into creating what goes inside of the bottle.

Guerlain2But, like a book’s cover or film trailer, it’s the visual aspect of a perfume that draws someone, enticing them to open the cover and smell.  So, is it the marketing or the visuality of a product that initially piques our interest?  What do you think?

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